Major changes and a “refreshed store experience” is coming to Target stores across the country, the Minneapolis-based retailer announced, with some departments set to expand as the company says it will focus on “busy families” as part of a new, $2 billion multi-year strategy.
“This new chapter of growth at Target is defined by clear choices and rooted in a deeper understanding of our unique lane in retail, the guests we serve and the areas where we’re distinctly positioned to win,” Chief Executive Officer Michael Fiddelke said in the March 3 announcement. “This work is underway, and by putting style, design and value at the center of every decision, we’re making big changes to lead with a trend-forward assortment, elevate the guest experience, accelerate with technology and equip our teams to deliver the most delightful experience in retail, for today and over the long term.”
Target described the change as “the largest store transformation in a decade.” The retailer also plans to open more than 30 new stores in 2026, with a goal of 300 new stores by 2035 and at least 130 “full-store remodels.”
The announcement added that stores will highlight key departments and categories that focus on “busy families,” including home, beauty, baby, food and beverage, health and wellness and women’s style.
Target will also launch an immersive “Target Beauty Studio” in 600 stores, the retailer said.
One section that will also change, Target says, is its Fun101 area where the retailer will “sharpen focus” on categories that “matter most” to consumers. In a March 3 earnings call, Target said they will make additional space and investments in fandom categories — sports, pop culture and trading cards — which are the things the retailer says guests “absolutely love.”
Some reports say the changes mean Target will reduce the number of toys it carries, and NBC Chicago reached out to Target for more details on how that department will look different.
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