The ranking, released by the vacation rental marketplace HomeToGo, analyzed 100 coastal towns based on a "Beach Index" that prioritizes affordability, weather, and traveler satisfaction.
The town itself is a west-facing sweep of pale, sugar-fine sand located just minutes from the maritime hub of Port St. Joe. What makes it stand out to editors and travelers alike is its quiet, residential feel; instead of high-rise condos and boardwalk fries, you’ll find low-slung beach houses and wide-open stretches of shoreline.
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Even the Northeast made a strong showing for those looking for local secrets, with Priscilla Beach in Massachusetts earning a perfect score for its status as a regional favorite that most out-of-state tourists overlook. Across the entire top 10 list, the common thread is a move toward "slow travel"—where the goal is a $127-per-night average stay in a place that feels like a well-kept secret.
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