The multi-year deal brings one of the most recognizable faces in sports—and pop culture—into the fold as Six Flags continues its massive reinvestment in world-class thrills. Throughout 2026, Kelce will be the face of digital content and social media campaigns, while the company gains the rights to utilize his name, image and likeness for everything from streaming platforms to in-park marketing.
Related: Travis Kelce Joins Six Flags in Major Business Move
View this post on InstagramThe move highlights the company’s aggressive growth strategy following its landmark merger with Cedar Fair. By aligning with a "natural ambassador" who grew up visiting iconic parks like Cedar Point or Six Flags Over Texas, the brand is looking to bridge the gap between classic nostalgia and the next generation of thrill-seekers.
“His fun-loving personality, commitment to excellence and passion for the game have contributed to three Super Bowl titles on the field, and we’re confident they will score big with our guests as well,” said John Reilly, president and chief executive officer of Six Flags.
While financial terms were not disclosed, the "Kelce Effect" is expected to be felt across the parks immediately as the 2026 season kicks off. As Six Flags continues to invest in "world-class thrill rides, attractions and other family-friendly entertainment," having one of the NFL’s most influential personalities on the team provides a massive marketing boost for their unrivaled portfolio of parks.
Related: Six Flags Reveals 'Record-Breaking' New Mystery Coaster Is Officially Under Construction
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