In a series of letters Tuesday, Senators Richard Blumenthal and Peter Welch requested information and documents from three companies with ties to Noem’s inner circle. The organizations had received a total of $220 million to make a slate of anti-immigrant ads, the backlash to which likely contributed to Noem’s firing earlier this month.
“As far as we can tell, Safe America Media has no office, no website, and no social media presence,” the lawmakers wrote to Michael McElwain, a veteran Republican operative who appeared to own the property associated with the company.
Strategy Group CEO Benjamin Yoho is married to Tricia McLaughlin, a former spokesperson for DHS who departed her role earlier this year. Yoho has a long-standing relationship with Noem, having produced advertisements for her 2022 gubernatorial campaign and beyond. The outgoing secretary was reportedly put in touch with the agency by her alleged paramour and chief adviser, Corey Lewandowski.
The third letter was to Jay Connaughton, the managing partner at People Who Think, a marketing consulting firm that received a $77 million no-bid contract to produce the same slate of ads. Connaughton is also connected to Lewandowski; the two worked together on Louisiana Governor Jeff Landy’s 2023 campaign.
The lawmakers requested copies of contracts, subcontracts, and invoices, as well as all correspondence between the companies and DHS.
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