While these products may sell well (particularly the Neo), Apple isn't exactly going full bargain bin. In fact, rumor has it that Apple is currently working on a lineup of products on the opposite end of the spectrum. This rumored "Ultra" line would include new machines and devices that will cost quite a lot, but also offer quite a lot for the price. While rumors about these products abound, a new batch of reporting from Bloomberg's Mark Gurman, who has a solid track record for insider Apple knowledge, gives us a clearer picture of what could be coming in the near future.
Apple has long been rumored to be working on an iPhone that unfolds into a "tablet," which will almost assuredly be Apple's most expensive iPhone ever. Like other foldable smartphones, this device will probably have an MSRP that would make buyers of traditional smartphones raise an eyebrow (or two). Gurman predicts the iPhone Fold could be priced around $2,000, or about double the price of a new iPhone 17 Pro.
Apple could call this the iPhone Ultra, or more likely, the iPhone Fold. While we don't know the name for sure, Gurman believes the phone will drop this year.
Apple's new AirPods could come with cameras
Right now, you need to use a compatible iPhone for visual intelligence: You point your iPhone's camera at what you want to know about, ask your question, and Siri does its best to answer. But with AirPods Ultra, you could keep your iPhone in your pocket (or at home, potentially), and still have Siri "see" what you're looking at.
Apple's next-gen MacBook Pro will finally have an OLED display
The iPhone has an OLED display; the iPad Pro has an OLED display; the MacBook Pro has a mini-LED display. What gives, Apple? Mini-LED displays can look great, don't get me wrong, but OLED is still king, especially considering the "bloom" effect the former is known for.
Would Apple call this the MacBook Ultra? Perhaps, if it really does place it above the M5 Pro MacBook Pro line. Apple could also run with something that incorporates OLED in the name, like MacBook Pro With OLED, or OLED MacBook Pro. But given the company's other Ultra products, MacBook Ultra has a nice ring to it.
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