Emma Raducanu is being left behind ...Middle East

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Another day, another crushing defeat. Were we to reframe the Emma Raducanu experience in the football setting, the chorus might chant: “US Open champion, you’ll never sing that.”

Her epic New York rising was a privilege few players enjoy and is never going to be cause for regret. Yet the absolute centrality of it is a burden she could do without amid the uncertainties of a sporting life that stubbornly refuses to develop.

The heavy loss to Amanda Anisimova in the second round at Indian Wells, the most important tennis event outside the four grand slams, was par for her course and left her scratching about once more for “positives”. They appear to be few.

The contest was over in 52 minutes, Raducanu pulverised for the loss of only two games. She claimed just 11 points in the first set and was three games down in the second before holding service.

Raducanu was hammered in the second round in Indian Wells (Photo: Getty)

Anisimova is 24 and not without her own issues. She took seven months out in 2023 to repair body and soul. This is, of course, Raducanu’s wheelhouse, a succession of injuries, calamitous coaching situation, performance anxiety and doubt all stalling attempts to establish a presence among the elite.

Would that she had Anisimova’s restored fortitude and physicality. The American suffered the ignominy of a double bagel against Iga Swiatek in a horribly one-sided Wimbledon final last year, but two months later avenged that loss with victory over the Pole in the quarter-final of the US Open, where she reached her second grand slam final.

She might not have the major title boasted by Raducanu, but what would the Briton give for her opponent’s command of the game today. Worryingly for Raducanu, the next wave of young female amazons is right here, punching with ever greater authority.

I give you Anisimova’s third-round opponent Vicky Mboko of Canada, a 19-year-old ranked tenth in the world with two WTA Tour titles to her credit. Raducanu has only one WTA final on her CV, and that a lesser event in Romania in February, where she again fell offering little resistance.

'A match like that is never easy to take'Emma Raducanu reacts after defeat to Amanda Anisimova at Indian Wells pic.twitter.com/j1Xfyu2g5F

— Sky Sports Tennis (@SkySportsTennis) March 9, 2026

And so the tortuous Raducanu journey continues without much of a clue how she might respond. “When I’m playing someone who’s at the top like that, I think they have an extra 10 miles an hour on their serve than me,” she said. “If I’m not feeling it, that gap feels more evident in terms of weight of shot, in terms of power. I need to be aggressive when playing those players, but I think there’s still a long way to go to be doing that.”

Almost five years on, her US Open victory against fellow teenager, Leylah Fernandez, while not a fluke, has turned out to be wholly unrepresentative. The scale of that achievement was augmented by the manner of its delivery. She won without dropping a set, becoming the first ever qualifier in the Open era to win a grand slam, an accomplishment that is now inescapable baggage she hauls onto court every match she plays.

What she hoped would be the launch of something, perhaps one of the great British sporting careers, is looking increasingly like her supernova moment, the colossal end of a bright star. Her value is not measured in the tennis she produces on court but her visibility off it. And that just adds to her difficulties.

After splitting with Nike, Raducanu is now a global Uniqlo ambassador (Photo: Getty)

Raducanu remains the poster girl of many a blue-chip advertising campaign, her latest deal with Japanese clothing giant Uniqlo a measure of her global appeal. But even that carries a heavy tariff, the tension between emblematic projection and professional failure eating away at her credibility the longer her struggles continue on court.

While servicing brand relationships might not make a material difference to performance, the messaging is hopelessly back to front, suggesting priorities need re-ordering. A chat I had with great British Olympian Jessica Ennis-Hill last week revealed the core importance of tireless devotion, the hours of toil behind the scenes perfecting your craft and effectively learning how to win.

Ennis-Hill had the same coach throughout her career. She accepted her failings, owned the weaker parts of her discipline and worked invisibly to ensure she could compete against the best and eventually to triumph. Perhaps Raducanu’s next call should be to her.

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