Surprising research conducted by Harvard Medical School suggests the release of major music albums may coincide with an increase in deadly car crashes. Researchers found that on days when blockbuster albums drop and music streaming surges, traffic fatalities in the U.S. also rise, raising new questions about smartphone distraction behind the wheel.
According to the study, music streaming jumped sharply on the release days of blockbuster albums. Researchers found that streaming activity increased by roughly 40% on those dates, while traffic fatalities in the U.S. rose by about 15%.
Researchers believe smartphone distraction may help explain the pattern. In the paper, the authors wrote that their findings "point to smartphone-enabled driver distraction as a likely contributor," noting that drivers may interact with music streaming apps or devices while behind the wheel.
Still, even after adjusting for factors like holidays and day-of-week travel patterns, the researchers found that traffic fatalities remained higher on album release days compared with surrounding dates.
“Today's smartphones present new and greater opportunities for driver distraction," the researchers wrote, suggesting that technology companies and policymakers may need to consider additional ways to improve road safety as digital media consumption continues to grow.
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