Sync Music Global has finalized a major new partnership with Kobalt, covering worldwide sub‑publishing and administration for the company’s growing catalog. Under the deal, Kobalt will oversee global administration for Sync Music Global’s roster of songwriters and producers, while a newly formed joint venture between the two companies will focus on future signings and accelerating the UK‑born publisher’s entry into new creative markets.
Founded by rapper Avelino alongside executives Gautier Mukuna and Rowland Ashitey, Sync Music Global has quickly built a reputation as one of the UK’s most progressive independent publishers. The company represents culturally influential artists, writers and producers including Avelino, Blanco, Black Sherif, One Acen, JB Scofield and Kyile Evans, with additional collaborations from rising producers like Anitiwave, best known for B Young’s hit “Jumanji.”
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Ed ChristmanA recognized force in sync, Sync has landed placements across film, TV, gaming and brand campaigns. Recent highlights include The Equalizer 3 trailer, Tomb Raider, the Power franchise, EA’s FIFA series, NBA 2K24, UFC titles, and bespoke work for True Religion and Manchester United.
In a joint statement, Avelino, Mukuna and Ashitey said the Kobalt partnership strengthens their mission to develop groundbreaking talent and ensure creators receive proper royalties: “Many writers and producers—especially in our scene—are still unaware of the sync opportunities and royalties available to them, and this partnership helps us change that.”
Kenny McGoff, Kobalt’s head of creative UK & GSa, praised Sync Music Global as “a major player in music publishing” whose roster aligns with Kobalt’s creator‑first approach.
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