There’s nothing like a lazy Saturday morning and a freshly dumped bin of LEGOs. I enjoyed it as a kid and now get to do it with my daughter. While I personally prefer building a LEGO set with detailed instructions, it’s also satisfying to watch my daughter build wild creations following only her imagination. This is something the design team at LEGO understands very well. Their yearly releases have covered intricate sets for builders who prefer to display, as well as fun interactive sets for younger builders who prefer to play. But this year, they've gone above and beyond with a new brick that might just change LEGO play forever. At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play, a new interactive technology that brings builds to life—without a screen. Keeping with many of LEGO’s play principles, this brick allows for a little bit of tech to enhance imaginative play instead of overtaking or distracting playtime. While at Toy Fair, I was able to not only get a demo of SMART Play but I also got to speak with Marvin Völger, an interactive model design team-member, specifically working on the new Star Wars SMART Play set. He showed me how his team designed all the fun additions SMART Play brings to the builds (though I’m still convinced there’s a little bit of magic involved).
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Carla Torres/AP Content Services for The LEGO Group
What Is LEGO SMART Play?
The sensors are very sensitive and know when a build with the SMART brick is being moved, what its position is, and if any part of it is being gently pet. See what I mean by magic? Völger tells Parade, “The brick can detect impact. When it becomes the identity of the Dewback [from Star Wars], the sensitivity of the impact sensor is on maximum basically. That's why it reads the tiniest impact. And if you are too rough, it doesn't do it because the threshold is really small.” We love a toy that teaches gentle touch!
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And while many toys are turning to tech, LEGO’s venture seems to be more kid- and parent-friendly. There’s no AI or data collecting that is being sent to a third party. Kids can use this on their own and are encouraged to learn how to create cause and effect. Parents don’t have to worry about anything getting hacked or connecting to strangers.
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The First LEGO Sets Getting the 'Smart' Upgrade
It was a dream project for Völger’s inner child. “I mean, my personal favorite is always the X-Wing because I'm a Star Wars fan," he tells Parade. "I got one of the first X Wings when we launched the first one in the 90s, when I was a kid. So it was really fun to be able to work on one of those, especially now that we have SMART Play with it. That was definitely like one on the list was like, okay, I've done that now.”
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“I think we always try to add a good amount of humor to it as well," Völger says. "When we test it, kids just love it, you know. Like Darth Vader singing at the Cantina.” (Also a favorite in my book.)
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All-In-One (SMART Brick included):
LEGO Star Wars SMART Play: Luke's Red Five X-wing set ($89.99)LEGO Star Wars SMART Play: Darth Vader's TIE Fighter set ($69.99)LEGO Star Wars SMART Play: Throne Room Duel & A-wing set ($159.99)LEGO Star Wars SMART Play: Luke's Landspeeder set ($39.99)LEGO Star Wars SMART Play: AT-ST Attack on Endor set ($49.99)LEGO Star Wars SMART Play: Yoda's Hut and Jedi Training set ($69.99)LEGO Star Wars SMART Play: Mos Eisley Cantina set ($79.99)LEGO Star Wars SMART Play: Millennium Falcon set ($99.99)
Those in New York City can have even more SMART Play with a LEGO pop up. An interactive LEGO Star Wars SMART Play experience is coming to the Flatiron District in New York City on Saturday and Sunday, March 7 and 8, from 10 a.m. to 5 p.m. This free public event allows fans to choose between the Light Side or Dark Side and explore iconic destinations like Tatooine and the Death Star. Attendees can receive exclusive collectible card vouchers and participate in a free make-and-take lightsaber build at the nearby LEGO Store while supplies last.
Related: Walmart’s 700-Piece $50 LEGO Set Is the 'Perfect Addition' to Your 'Star Wars' Collection
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Marvin Völger, an interactive model design team-memberHence then, the article about i got a sneak peek at lego s new smart play brick and it s a total game changer for families was published today ( ) and is available on Parade ( Saudi Arabia ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
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