The Pakistan Cricket Board (PCB) recently started the bidding process for a combined package of television and digital streaming rights for the Pakistan market. The deal has gained more value as the number of matches per season is set to increase from 34 to 44 following the addition of two new franchises.
"Breaking news. The biggest commercial deal in the history of Pakistan cricket. The four-year media rights of the PSL have been sold for 26 billion rupees to Walee Technologies," Khaliq wrote on X (formerly known as Twitter).
The PCB has been forced to adjust the tournament's schedule for a second straight year. Notably, the league usually runs in February-March, but that window is now occupied by the ICC T20 World Cup, pushing the tournament into the March-May period.
Walee Technologies Secure Multan Franchise With Record Bid
The franchise entered the auction with a base price of PKR 182 crore, and the bidding was completed in a single round before Walee Technologies emerged on top. Following the purchase, Multan Sultans have been relocated and rebranded as Rawalpindi. The franchise was bought for INR 245 crore, making it one of the biggest deals in league history.
PCB Award PSL 2026 Global Media Rights to Walee Technologies
The Pakistan Cricket Board awarded the global broadcast and digital media rights for the 11th season of the Pakistan Super League to Walee Technologies. The one-year deal, signed for PSL 2026, is valued at 88 crore.
The PCB has decided not to sell broadcasting rights in India for PSL 11. The decision was taken due to ongoing tensions with the ICC and earlier instances where Indian broadcasters suspended coverage during the tournament.
Also read: Jammu and Kashmir clinch maiden Ranji Trophy title after outplaying Karnataka in 2025-26 final
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