Glenn Powell Is Expanding His Smash Kitchen Line With a Tasty New Item and Fans Say It's 'Actually the Best' ...Saudi Arabia

The move reinforces Smash Kitchen's commitment to real ingredients and to no artificial shortcuts, which helped it stand out in the crowded celebrity food space. According to the brand, the chips are made with USA-grown, non-GMO potatoes and cooked in small batches for added crunch and texture. There are no artificial flavors or artificial colors—just straightforward ingredients and bold seasoning.

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Clean-Ingredient Kettle Chips

Courtesy Smash Kitchen

Smash Kitchen describes the new chips as being built on three simple pillars: great flavors, all-natural ingredients and real crunch. The kettle-style cooking method delivers a thicker, sturdier chip with more texture than standard thin-cut varieties, giving the lineup a premium feel while still staying approachable.

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Related: The Internet Is Obsessed With This 'Absolutely Amazing' Peanut Noodles Recipe

Early Buzz Is Building

Celebrity-backed food brands don't always translate into repeat grocery buys. But by leaning into simple ingredients and familiar flavors rather than novelty gimmicks, Smash Kitchen appears to be positioning these chips as everyday staples instead of limited-time hype. If the crunch lives up to the promise, Powell's brand may have just found its most snackable hit yet.

Related: The 'Poor Man's' Meals Famous Chefs Still Eat at Home

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