After viral photos showed Punch (or Panchi as some are calling him) at Japan’s Ichikawa City Zoo, clutching IKEA’s DJUNGELSKOG orangutan plush for comfort, demand for the stuffed toy exploded. Within days, the retailer sold out in multiple regions, and now resellers are cashing in.
The frenzy traces back to Panchi-kun—aka”Punch” in English—who was born in July 2025 and “was rescued from being abandoned and raised through hand-rearing,” the zoo shared in an X post translated to English. Videos of Punch cuddling and carrying his orange plush companion quickly racked up millions of views, turning the pair into unlikely internet stars.
～お知らせ～現在、サル山の中にぬいぐるみを持った子ザルがいます。2025年7月26日に生まれ、放置されていたところから人工哺育で育ち、今年の1月19日から群れで過ごしています。名前は「パンチ」という男の子です！パンチの成長を暖かく見守ってください！#市川市動植物園 #ニホンザル#パンチ pic.twitter.com/jNpFSH0LOV
— 市川市動植物園（公式） (@ichikawa_zoo) February 5, 2026One Threads user said, “Is it weird that I'm sitting here thinking ‘I hope Punch grows up to be a nice adult monkey like them and protects the baby monkeys’ like I'm projecting generational trauma on MONKEYS.”
But the viral fame also brought concern. Clips circulating online showed other monkeys shoving Punch, with one video appearing to show an older macaque dragging him. The zoo later addressed the situation on X, explaining in a statement, “The adult monkey that dragged Punch is probably the mother of the monkey with whom Punch tried to communicate. She probably felt that her baby was annoyed by Punch and got upset, expressing 'don't be mean.'”
Recent footage suggests things are improving—with Punch seen grooming and even receiving a hug from another monkey.
In the meantime, his beloved plush has become one of the internet’s most unexpected must-have collectibles.
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