According to a February 19 press release, Jack in the Box is "turning a trend into true innovation" with the release of matcha drinks.
Jack in the Box now offers a matcha iced latte as well as an Oreo matcha shake.
View this post on InstagramHe continued, "While we're known for bold, craveable food, we're also focused on evolving with consumer tastes and where trends are headed, especially with younger Millenials and Gen Z."
The announcement shared via the company's Instagram page prompted a flurry of positive responses. A few customers noted they had already given either the latte or the shake a try.
Another person excitedly wrote, "WHAAAAA- THAT LOOKS SOOO GOOD."
"I NEED NOWWWW," declared someone else.
The matcha items have only just become available, but customers are already suggesting additions and modifications. Some are hoping to see Jack in the Box add boba or thai tea, while someone else suggested adding strawberry syrup.
Someone else revealed, "For me [it] was way too sweet with a hint of matcha. I didn't like it."
On the contrary, another commenter gushed, "I tried the matcha oreo shake. It was delicious!"
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