This year’s Sports & Music Power Players honorees may work at the highest levels of both industries, but at heart, they’re still sports and music fans. So, upon naming them to the list, Billboard asked each of them to name both their favorite athletes and their favorite music artists.
Here, we’ve rounded up honorees’ answers to the first question: “Who is your favorite athlete of all time?” To this query, we received more than 30 responses from executives at record labels, agencies, streamers, sports leagues and more — not to mention bold-faced rappers Ice Cube and Big Sean.
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While answers varied widely — likely due in part to each respondent’s loyalty to their respective home team — there was one name that consistently surfaced: Former Chicago Bulls superstar Michael Jordan, who multiple honorees praised not only for what he accomplished on the basketball court but for his larger cultural impact. As one put it, “He’s played — and dominated — multiple sports at the elite level, from basketball to baseball to golf, and he owns a basketball franchise and a NASCAR team. Don’t get me started on the sneakers — I have more Jordan 1s than I can count!”
Aside from Jordan, no other athlete received multiple mentions, aside from LeBron James and Muhammad Ali, each of whom was named twice. The remainder of the answers run the gamut, cutting across sports (basketball, baseball, football, hockey, tennis, mixed martial arts) and generations.
Check out all the answers below, and read our full Sports & Music Power Players list here.
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