At the heart of the changes is a revamped mileage-earning structure that dramatically favors cardholders. United's primary MileagePlus cardholders will now earn up to twice as many miles per dollar spent on United flights as members without a co-branded card. In addition, cardholders who also use their United card to purchase flights can earn even more miles, creating a clear incentive to both carry and actively use one of United's credit or debit products.
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Conversely, infrequent flyers or members without a United card will find it harder to accumulate miles and unlock traditional rewards, reshaping the value proposition of the program in a way that aligns loyalty benefits with spending behavior.
Frequent-flyer programs have increasingly become profitable partnerships with banks, with airlines earning billions annually by selling miles tied to credit card spending.
MileagePlus is free to join. Other benefits include miles that never expire, no blackout dates, ticket purchasing with miles (or a combination of miles and cash), zero change fees on flight award tickets, miles pooling (to combine miles in a joint account), the ability to use miles through the Blue Sky loyalty collaboration, and more.
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