The initial tariff-driven price spike started to dull in October and fell before Black Friday—but it is back for a post-Christmas price reset, according to Alberto Cavallo, a professor at Harvard Business School who tracks online prices of U.S. retailers. Between the end of November and February 10, the prices of most affordable imported goods rose by 2.3 percent, according to Cavallo.
American companies aren’t shying away from blaming Trump’s tariffs for the suddenly soaring prices.
Levi Strauss raised prices in January in response to Trump’s tariffs, and is continuing to mark up price tags in February. The company said it identified more opportunities to boost prices on new, high-end items, while only moderately increasing the price of entry-level products.
The Supreme Court is expected to issue a ruling on Trump’s disastrous tariff policy as early as Friday. But tariffs aren’t the only Trump administration policies making business more expensive.
Structural Systems Repair Group, a Cincinnati-based construction company, was forced to raise prices by 10 to 15 percent after tariffs and health care costs for its 115 employees both increased by 10 percent. In 2026, the absence of Affordable Care Act subsidies, which elapsed under the Trump administration, has caused health insurance premiums to spike even higher.
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