Bakery company Britannia Industries will invest to fight the "regional competition" against small players and in e-commerce to become stronger in product categories like biscuits, rusk, cake, croissants and wafers. As part of its strategy, Britannia will have a "startup mentality" to compete with small players having influence in small pockets, said Managing Director & Chief Executive Officer Rakshit Hargave. "We are going to be fighting regional competition, we are going to be investing in e-commerce, yes, that will require more funds. We are committed to invest that. We believe that the opportunity for us to drive topline better is definitely there," said Hargave in an investors' call. He stressed that driving topline growth was critical to expanding Britannia's consumer base across its portfolio of brands, and the company would take a "pragmatic view" of balancing ambition with resources. Britannia, which owns popular brands such as Good Day, Tiger, NutriChoice and MarieGold, .
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