THE LEGO GROUP SHOWCASES LATEST INNOVATIONS AT TOY FAIR® 2026, LED BY LEGO® SMART PLAY™ AND MULTIPLE REVEALS ACROSS FAN-FAVORITE THEMES INCLUDING LEGO STAR WARS™ ...Middle East

The 2026 portfolio unveils new sets and building experiences designed for every fan at Booth #1335 NEW YORK, Feb. 14, 2026 /PRNewswire/ -- Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings...

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