As reported by Bloomberg's Mark Gurman, Apple has once again kicked Siri's big updates down the road. According to Gurman, the company really did intend to release AI Siri with iOS 26.4, which is reportedly planned to release sometime in March. However, due to testing "snags," the company is instead planning to break up Siri's major updates and distribute them across several iOS updates. Gurman notes that likely means iOS 26.5, which could launch in May, and iOS 27, which will likely release in September, if it follows Apple's usual release dates. But looking at Apple's track record here, don't hold your breath.
Engineers are also struggling to get Siri's app intents to work, or the feature that lets Siri take actions on your behalf. You could ask Siri to open an image, edit it, then share it with a friend, but only if the feature itself actually works. This, too, may roll out with iOS 26.5, but it's unclear due to reliability issues. Siri is also cutting off user prompts too soon, and sometimes taps into ChatGPT instead of using Apple's underlying tech—which would look pretty bad for the company.
Looking even further ahead, Apple is planning more Siri advancements—namely, giving the assistant chatbot features, à la ChatGPT. (That said, it will reportedly use Gemini to power these features.) This version of Siri may even have its own app.
What's going on with AI Siri?
That was going to change with iOS 18, alongside Apple Intelligence as a whole. Apple's initial pitch for AI Siri was an assistant that could see what's on your phone to better understand questions you ask, and take actions on your behalf—i.e., app intents. You could ask Siri to edit an image you have pulled up on your Photos app, and because the assistant is contextually aware, it would know what image you mean, and apply the edits you ask for. Or, you could ask when your friend was set to arrive, and the assistant would be able to scan messages and emails to know that, one, your friend is visiting town this weekend, and two, that they sent you their flight itinerary that gets them into the airport at 3:55 p.m.
Part of the problem is privacy-related: Unlike other tech companies, who have no problem hoovering up user data to train their models with, Apple still wants to preserve privacy while rolling out AI features. As such, that complicates their situation, as they need to ensure both the hardware and software involved meet those standards. You can't have Siri pull user data into the cloud without strict security measures if you want to ensure your users' data remains private. The company is also focused on building its own hardware for cloud-based AI processing, rather than focus on simply buying up GPUs as many other companies have.
Apple is the second most valuable tech company in the world, but a host of factors—including with software, hardware, and leadership—have made it so even Apple can't magically produce an AI assistant. Though, I'm not sold that an AI Siri will move units for Apple in the first place. I can't imagine Gemini moves people to Android, and you can download ChatGPT on any device you own. It's even now built into your iPhone.
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