A recurring TikTok and Instagram trend shows creators staging full-on photoshoots inside Target’s seasonal aisles. Think Valentine’s Day decor, pumpkin-filled Halloween displays or sparkling Christmas shelves. Influencers and teens pose with themed merchandise, style mini shoots among heart-shaped pillows or holiday garlands and post away.
The appeal is obvious. Target’s seasonal sections are bright, colorful and perfectly styled. They’re basically ready-made backdrops that change every few months. Instead of building a set or buying decorations, creators can walk into a store and instantly have an aesthetic scene. Some even highlight specific Target finds as part of their content, blurring the line between shopping trip and content creation.
Target’s own social media sometimes leans into this energy, showcasing new collections in a way that feels interactive and photo-friendly. So it’s not shocking that shoppers have taken the idea and run with it.
Why Some Employees Want This Trend to End
But the bigger concern from employees is disruption. Photoshoots can leave seasonal aisles messy, especially if items are moved around for the perfect shot and not put back correctly. During high-traffic times like holidays, staff are already working hard to restock popular items. Having groups linger for extended periods to film content can slow that down and make it harder for actual shoppers to browse.
Some commenters said stores may even ask people to leave if they’re clearly not shopping and are just using the space for content. Others noted they’ve seen similar behavior at Dollar Tree, especially in stores located near high schools where teens gather after class.
Related: Target Just Stocked a $12 Tee That Was Everywhere in the 2000s
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