On Sunday, February 8, T-Mobile dropped "Tell Me Why (T-Mobile's Version)," the carrier's 13th consecutive Super Bowl commercial, and it was an absolute love letter to '90s nostalgia.
Druski was caught sobbing mid-serenade, AJ McLean flashed a blue Slurpee tongue (a nod to T-Mobile’s free 7-Eleven perk), and Machine Gun Kelly got the comedic short end of the stick when a little girl asked where the Backstreet Boys went after his big reveal. It ranked among Billboard's Top 10 Super Bowl commercials for 2026, generated 2.5 times more engagement than the average Super Bowl LX ad, and was praised by Adweek for having "the DNA of a classic Super Bowl ad."
But blink and you might miss one of the ad’s funniest moments: Fodé, standing in the middle of a freezing Times Square crowd, holding up a handmade sign that reads "I ❤️ Netflix Included." It's a clever double play — a shoutout to T-Mobile's streaming perk and a wink at Fodé's own Netflix résumé, which includes last fall's rom-com The Wrong Paris alongside Miranda Cosgrove and an upcoming Robert Zemeckis-directed thriller, The Last Mrs. Parrish, with Jennifer Lopez.
Fans actually got a preview of the sign a few days before the commercial aired. In a teaser shared on Instagram, Fodé appeared to be daydreaming about the Backstreet Boys while sitting at a table covered in markers, glue and glitter, carefully assembling the sign by hand. “Took him longer to make that sign than to switch to T-Mobile,” the carrier teased in the caption.
View this post on InstagramSign aside, the behind-the-scenes story is just as good. The commercial was filmed at T-Mobile's Times Square store on January 24, when a massive winter storm descended on New York City. Temperatures plummeted to around six degrees, a state of emergency was declared, and the originally planned two-day shoot had to be compressed into one grueling night that wrapped around 2 a.m.
The catch? He was the only person on set not dressed for the Arctic. While the Backstreet Boys and crew were bundled in parkas, turtlenecks, and ski jackets, Fodé stood out in a white tank top, a red flannel, and a cowboy hat — fully committed to the bit.
"In between takes, one of the PAs would just run up with my jacket and just kind of lay it over my shoulders," he recalled. "And you'd have five seconds before it would reset." The extras noticed, too. "They kept handing me more hand warmers, and my pockets were filled with all these hand warmers," he said, crediting the production team and crew for creating a supportive environment on set. "It's a top-down mentality… [T-Mobile] made an environment where everybody felt really included and really supported.”
View this post on InstagramWatching the commercial finally air was surreal for the actor, who hosted a small watch party with friends after a last-minute schedule change kept him home for the game. “My phone was blowing up,” he said. “All my fans were DMing me on Instagram, making little edits, and the Backstreet Boys were making fan edits. It was cool to see all of that.”
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