As many great flavors as there are within the company's expansive lineup, more than a few great flavors wound up receiving little serious attention from mainstream shoppers, ultimately leading the flavor to be laid to rest in Ben & Jerry's literal Flavor Graveyard.
Sitting down for a lengthy conversation with us over Zoom, the 74-year-old Cohen shared his thoughts on the most underrated Ben & Jerry's flavor the company has ever produced, along with a few flavors that mystifyingly ended up in the Flavor Graveyard.
"It wasn't too sweet; it had some subtlety to it, but we ended up getting complaint letters on it. Half the people said that the mocha had too much chocolate, and the other half said it had too much coffee. [In terms of] flavors that didn't really get as successful as I think they should have, that's the one that stands out to me."
Nowadays, Ben & Jerry's Flavor Graveyard holds more than 30 flavors from the brand's past, including such retired flavors as Wavy Gravy, Holy Cannoli, White Russian and more.
As Cohen humorously pointed out, "I think that somebody could start a really good business based on making flavors from the Flavor Graveyard."
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