If you tuned into Super Bowl LX on Sunday, you may have caught Ring's big ad of the night: The company tried to tap into us dog owners' collective fear of losing our pets, demonstrating how its new "Search Party" feature could reunite missing dogs with its owners. Ring probably thought audiences would love the feature, with existing users happy to know Search Party exists, and new customers looking to buy one of their doorbells to help find lost dogs in the neighborhood.
The reactions I saw online ranged from shock to anger. Some were surprised to learn that Ring cameras could even do this, seeing as you might assume your Ring doorbell is, well, yours. Others were furious, lashing out at anyone who thinks Search Party is a good idea, or that the feature isn't the beginning of a very slippery slope. My favorite take was one comparing Search Party to Batman's cellphone network surveillance system from The Dark Knight, which famously compromised morals and ethics in the name of catching the bad guy.
This Tweet is currently unavailable. It might be loading or has been removed.I am not pro-missing dogs. But I am pro-privacy. At the risk of sounding alarmist, Search Party really does seem like a slippery slope. Today, the neighborhood is banding together to find Mrs. Smith's missing goldendoodle; tomorrow, they're looking for a "suspicious person." Innocent until proven guilty, unless caught on your neighbor's Ring camera.
You won't be surprised to learn that that wasn't answered by Ring's Super Bowl ad, nor is it part of the official Search Party FAQs. However, we do know that, as of October 2025, Ring partnered with both Flock Safety as well as Axon. Axon makes and sells equipment for law enforcement, like tasers and body cameras, while Flock Safety is a security company that offers services like license plate recognition and video surveillance. These partnerships allow law enforcement to post requests for Ring footage directly to the Ring app. Ring users in the vicinity of the request have the choice to either share that footage or ignore the petition. Flock Safety says that users who do choose to share footage remain private.
Ring also says it will tell you if it shares your data with law enforcement, unless it is barred from doing so, or it's clear your Ring data breaks the law. This applies for both standard data requests, as well as "emergency" requests.
I've reached out to Ring for comment on this side of Search Party, and I hope to hear back to provide a fuller answer to this question.
How to opt-out of Search Party on your Ring cameras
To be honest, if I had a Ring camera, I'd go one step further and delete my saved videos. Law enforcement can't obtain what I don't save. If you want to delete these clips from your Ring account, head to the hamburger menu in the app, tap "History," choose the "pencil icon," then tap "Delete All" to wipe your entire history.
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