After unveiling the brand in late January, Sweeney watched the "Seductress" drop sell out within hours of the launch. Shoppers flooded the SYRN website on January 28, snapping up lace bras, corsets, and matching sets that exemplified the line's nod to sensual confidence. Fans took to social media in disbelief, with some calling the instant sell-out a cultural moment that "broke the internet," while others frantically refreshed their screens in hopes of catching a restock alert.
Part of what propelled the launch into the spotlight so successfully was SYRN's unconventional marketing. Prior to release, images and videos of bras draped across the Hollywood Sign—part of an unauthorized stunt by Sweeney's team—spread rapidly online and drew both excitement and controversy. The bra-laden landmark served as an unexpected billboard for SYRN, amplifying public curiosity long before the Seductress collection even went live.
"SEDUCTRESS GIVEAWAY ??️" SYRN shared on Instagram. "To celebrate our 'Seductress' restock, we're choosing 2 of you to win our PR box filled with your favorite set from All About The Assets."
View this post on InstagramAt the time of writing this, the post has already garnered well over 10,000 likes. Competition seems stiff, but the reward feels worth following an account full of confidence-inducing imagery.
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