WASHINGTON DC – In Donald Trump’s relentless and unremitting activities via his social media account, it is never entirely clear how carefully he vets other people’s posts before he approvingly reposts them to his 11.7 million followers. But whether he knew it or not, a video containing brief images of Barack and Michelle Obama depicted as primates in a jungle has brought fresh accusations of naked racism crashing down upon the President’s head.
Certainly the video is entirely in keeping with the previously stated views of a man who has described Nigeria as a “shithole”, claimed that Somali immigrants are “garbage” and called illegal immigrants to the United States “vermin”. He and his senior staff (including the White House press secretary Karoline Leavitt), never mention former President Obama’s name without failing to call him “Barack Hussein Obama”, and drawing out the middle name for protracted emphasis. The reposting of racist images of the former First Couple leaves Trump once again standing accused of leading an unashamedly white supremacist government.
Tim Scott, the only African American Republican in the Senate, called the imagery of the Obamas “the most racist thing I’ve seen out of this White House” and urged the President to “remove it”. He notably did not describe the images as “the only racist thing” that he had seen emanating from his own party’s leader.
Trump defenders claim that the two-second animation of the Obamas was the result of a technical glitch, and may have been caused by an automated reel playing immediately off the back of a 59-second video claiming to prove that 2020 election was rigged in Joe Biden’s favour. But whatever the cause of the images’ appearance, the initial response from the White House was to circle the wagons and engage in a familiar defensive crouch.
“This is from an internet meme video depicting President Trump as the King of the Jungle and Democrats as characters from The Lion King,” Leavitt said, as if that explanation was sufficient to justify the images’ dissemination. “Please stop the fake outrage and report on something today that actually matters to the American people,” she instructed reporters.
Which way, Greenland man? t.co/G0NnJdZRJK pic.twitter.com/TLmOwst6M6
— The White House (@WhiteHouse) January 14, 2026However, just before noon local time, about 12 hours after the original posting, the White House said the post had been deleted, with an official blaming an unnamed staffer who had “erroneously made” the post. It was not immediately clear who in the White House has access to Trump’s Truth Social account.
The White House has no excuse for failing to understand the authentic outrage being expressed by millions of Americans. The “Lion King” meme video first surfaced last October, when it was shared on Facebook by the Hardin County Republican Party in Kentucky. Then, given the South’s long history of racist tropes, it caused so much fury that the local party chairman apologised and deleted the post. Now its reappearance, this time at the hands of Trump, is stirring up public anger all over again.
It is also underscoring the fact that Trump’s behaviour on social media is – at best – deeply irresponsible, and arguably far worse than that. Lawyer Max Kennerly, a Trump critic, argued on Bluesky that “if the President doesn’t know what he’s sending out, then that is indisputable proof of gross incompetence, cognitive unfitness or both”.
One Homeland. One People. One Heritage.Remember who you are, American. pic.twitter.com/2eh8njcz9Z
— U.S. Department of Labor (@USDOL) January 11, 2026It is, of course, perfectly possible that Trump knew exactly what he was doing. The White House and several of Trump’s government ministries have been accused of posting offensive memes with totalitarian, racist overtones on numerous occasions since the President’s return to power last year.
Only last month, the Department of Labor posted a video urging Americans to “Remember who you are”, and describing the United States as “One Homeland. One People. One Heritage”. Government opponents claimed that the phrase was redolent of the Nazi slogan “Ein Volk, Ein Reich, Ein Führer” (“One People, One Realm, One Leader”) deployed by Hitler during the Second World War.
The White House has posted a cartoon depicting two bobsleds at a fork in the ice, asking “Which Way, Greenland man?” The graphic suggested Greenlanders must choose between joining the United States or coming under the yoke of either Russia or China. Trump’s Department of Homeland Security has posted a very similar meme in an effort to recruit additional ICE agents to round up illegal immigrants for deportation. “Which way, American man?” it asked. Observers wondered whether the two posts had been inspired by Which Way Western Man? a notorious white supremacist book of 1978 that claims Hitler was right, and that attacks on Jews are justified.
Asked by The Atlantic last month to explain some of the memes the Department of Homeland Security has deployed, Deputy Homeland Security Secretary Tricia McLaughlin said “there are plenty of policy debates to be had. Making up stuff to be outraged about is schizophrenic”. She suggested questions about the imagery were only being asked by people with “Trump Derangement Syndrome”, a non-existent malady the White House claims afflicts the President’s detractors.
But even Trump voters are breaking with their President over the depiction of the Obamas shared on the President’s social media feed. On Friday morning, a furious New Mexico-based Republican viewer of Washington Journal, a daily call-in show on national public affairs TV network C-SPAN, offered an apology for backing Trump at the last election. “I’m looking at this awful picture of the Obamas. What an embarrassment to our country. All this man does is tell lies. He is not worthy of the presidency…he’s being a racist blatantly”, the caller fumed.
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