It makes sense, therefore, that the most recognizable brand in the biz is finally debuting a Super Bowl ad.
The spot showcases what fans know best: unfiltered and authentic reactions of real guests experiencing Dave’s signature hot chicken. Built from the brand’s viral user-generated content, the ad captures the raw emotion, humor, and heat that have helped Dave’s amass more than 7 million followers across its social platforms, turning everyday guests into the brand’s most powerful storytellers.
“This is a huge moment for us,” said Jim Bitticks, CEO of Dave’s, in a statement. “Running our first-ever Super Bowl ad is about celebrating our fans and the culture they’ve helped build. Our guests have always been the heart of Dave’s, and seeing their real reactions on the biggest stage reinforces why we do what we do. It’s an exciting continuation of the momentum we’ve been on, especially coming off being named Yelp’s #1 Most Loved Brand.”
It all builds on Dave’s history of aligning with major sports properties, including its sponsorship of the UFC, and signals the brand’s continued push into high-impact, fan-first sports moments.
For a breakdown of other Super Bowl commercials set to air on Sunday, click here.
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