Videos circulating on Instagram from users like @costcohotfinds show shoppers doing double takes when they spot the sleek Adidas silhouette tucked among the usual bulk buys at Costco.
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View this post on InstagramBeyond the price, the Barreda has a strong reputation. It's often described as a versatile, everyday sneaker with a classic Adidas look reminiscent of older favorites like the Iniki or I-5923. Shoppers love the balance of comfort and style, with one commenter saying, "LOVE this style of Adidas!!"
Related: Customer Complaints Force Costco to Finally Make This Big Change
A Retro Look That Fits Right Into Costco's Footwear Glow-Up
The buzz has even sparked jokes online, with some commenters saying they're still waiting for an official Adidas-Kirkland collab—a playful nod to the recent Nike footwear moment that sent Costco shoppers into a frenzy.
Related: Costco's $25 Glassware Set Is Giving Anthropologie Vibes for Less
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