The first lady denied that she was using the White House in order to promote her unwatchable documentary, Melania, during a press conference on Wednesday—mere minutes after plugging the film.
“This is not promotion,” Mrs. Trump said. “We are here celebrating the release of the hostages of Aviva [Siegel] and Keith [Siegel].
But just moments prior, Melania did exactly that, referring to a scene from her film in relation to the recently freed American Israeli hostages.
It is strictly illegal for federal officials to use their public office for their own private gain, according to the Office of Government Ethics. It is also illegal for a federal official or employee to leverage their position in order to assist their friends, relatives, or nongovernmental affiliates, such as businesses or, perhaps, film studios.
In the United States, reports have circulated that the film has not organically filled seats but rather relied on “fake ticket sales” or bulk seat purchases that were distributed to senior citizen centers or Republican activists for screenings over the weekend. In the U.K., the documentary’s premiere sold just one ticket.
It’s not the first time that the Trump family has used the prestige of the Oval Office to push product, however. Last year, Donald hosted a Tesla commercial on the White House lawn during an international boycott of the Elon Musk–led company.
And in the midst of the pandemic, the president and his daughter Ivanka used their federal platform to shill beans for Goya amid nationwide calls to boycott the company after its CEO said the country was “blessed” to have Trump as its leader. The stunt came during a push by the Trumps to increase the president’s appeal with Latino voters ahead of the 2020 election.
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