Amazon announced Alexa+, its overhauled digital assistant with generative AI capabilities, about a year ago. Shortly thereafter, it kicked off an early access program allowing interested users to try it out free of charge. Unfortunately, that honeymoon period has come to an end: Alexa+ has now officially launched, and now you'll need to pay to access its most useful features.
The new Alexa is much like the old one, but now behaves a bit more like other generative AI assistants, including ChatGPT. In addition to simple requests and questions, Alexa+ can handle more complex queries and understand context (meaning one complex question can be followed by another, without needing to repeat yourself). For all the hullabaloo around generative AI, contextual awareness is really one of the big improvements users will notice with their digital assistants.
How much Alexa+ will cost you
If you're interested in Amazon's newest AI assistant, there are three different ways to try it—one free, and two paid.
But the thing is, you can't use Alexa+ chat for any of the things you probably want to have Alexa+ do. It is solely a web-based chatbot experience, not something you can connect to your Alexa-enabled devices. If you're interested in the full Alexa+ package, you'll need to pay Amazon one way or another.
Prime Members get a free subscription
How to use Alexa+ without Prime
Maybe you're one of the rare unicorns who doesn't have a Prime account, but still wants to try Alexa+ on an Echo smart speaker. In that case, Amazon will offer you the full experience for a cool $19.99/month. That's a slightly ridiculous price, seeing as a full Prime membership (with all the added benefits, from Prime Video to free shipping) will run you $14.99/month (or $139 per year). You definitely save money by subscribing to the latter, which is probably a big part of Amazon's motivation here—Jeff Bezos will never truly rest until everyone uses Amazon to buy everything.
How to enable Alexa+
If you opt for either of the paid options, you can set up Alexa+ by simply telling your Alexa-enabled device, "Upgrade to Alexa+." You can also use Alexa+ by logging into your Amazon account on alexa.com. And as noted above, you can certainly opt to keep the old Alexa assistant for the time being, whether whether you have Prime or not. While Amazon may do away with the legacy assistant in the future, it isn't forcing anyone to switch just yet.
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