This weekend, United Airlines will spotlight its rollout of Starlink Wi-Fi in a new Super Bowl ad—timed to a milestone the airline quietly hit behind the scenes. In less than a year, United has installed Starlink on more than 300 two-cabin regional aircraft, meaning fast, reliable connectivity is now available on a growing share of flights many travelers take every day.
"United customers are loving the new Wi-Fi experience onboard our Starlink-equipped aircraft," said United's VP of Digital Technology, Grant Milstead. "We're rolling out Starlink at an unprecedented speed and scale, and our milestone for our regional fleet is just the beginning."
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United Spotlights Starlink Wi-Fi in New Big Game Ad as Airline Completes Installation on 300+ Regional AircraftUnited
“We are focused on what we call ‘travel truths’ in our advertising,” said Maggie Schmerin, United’s chief advertising officer. “Starlink is transforming the inflight experience on United planes with reliable connectivity that enables everything from productivity to streaming the biggest football game of the season.”
The campaign will air in select U.S. markets where Starlink-equipped regional jets already make up a large share of United’s operations, including cities like Indianapolis, Kansas City and Cincinnati—places where more than half of United flights now offer the upgraded Wi-Fi.
For travelers, the days of rationing screen time, crossing fingers before opening a laptop or waiting until landing to reconnect are starting to fade. United’s bet is that once passengers experience inflight Wi-Fi that feels closer to what they have on the ground, there’s no going back—and the Big Game spotlight is its way of telling flyers it’s already happening.
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