Inside the historic Brill Building, a landmark long associated with music legends like Carole King and Burt Bacharach, two immersive experiences have quietly opened their doors, offering something very different from Broadway shows or neon-lit tourist traps. The result is a new kind of Times Square play space—one built around teamwork, competition and getting completely swept up in the moment.
Players have 60 minutes to solve puzzles, crack codes and work together to “escape” themed worlds that range from museum heists to deep-sea missions. Three of the rooms—Cosmic Crisis, Legend of the Yeti and Ruins: Forbidden Treasure—are making their New York City debut.
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View this post on InstagramWhat makes the pairing especially interesting is the setting. The Brill Building has always been a place where creativity happened behind the scenes—where songs were written, not performed. Now, instead of hit records, it’s housing experiences built around participation. You don’t sit back and watch; you jump in.
It’s also a smart addition to Times Square’s evolving lineup. As visitors look for activities that go beyond shopping and theater, interactive attractions like these are becoming a go-to option—especially for groups, families, and anyone who’s already “done” the usual highlights.
In a neighborhood known for being loud and obvious, this is something a little more tucked away—and that’s part of the appeal. Behind the flashing billboards and Broadway marquees, Times Square has a new playground, and you’d never know it unless someone tipped you off.
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