About a month ago, Selz, an Australian tech company, quietly announced it was being acquired by Amazon. Selz helps businesses set up and manage online stores without needing much technical expertise. In that regard its similar to Shopify, the fast-growing platform powering the e-commerce of an increasing number of small and large companies.Juozas Kaziukenas, founder and CEO of Marketplace Pulse, an e-commerce research firm, spotted the Selz announcement and posed the question on Twitter yesterday: “Is this a step for Amazon competing with Shopify?”The answer has potentially large ramifications. Shopify is estimated to be the second-largest e-commerce platform in the US, behind only Amazon. T
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