A Sneaker Drop Nobody Saw Coming
The new Kirkland Signature x Nike SB Dunk Low Pro QS was just dropped at select Costco warehouses. The sneakers are part of a collaboration that combines Costco’s iconic private-label branding with Nike’s streetwear know-how.
The sneakers feature a soft grey colorway inspired by Costco’s popular hoodies, with a Kirkland Signature logo on the heel and tongue, plus a hidden nod to Costco’s $1.50 hot dog under the insole. Priced at $134.99, the shoes were released in select U.S. locations including New York, California, Washington and Oregon, and are limited to one pair per member, making them a hot commodity from the moment they appeared.
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Why the Hype Isn’t Slowing Down
The collaboration also taps into Costco’s reputation for value and quality. Kirkland products are known for their durability and smart price-to-quality ratio, and bringing that reputation to a Nike sneaker adds both credibility and collectibility. Plus, scarcity is driving resale prices up, creating urgency for anyone hoping to snag a pair. Limited drops, especially surprise ones, are a tried-and-true method for generating hype in the sneaker world.
Related: Costco’s $25 Glassware Set Is Giving Anthropologie Vibes for Less
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