Now in its eighth year, the awards spotlight the brands that are actually helping travelers get more out of their points, miles and dollars—at a moment when value matters more than ever. Rather than focusing on flash alone, this year’s winners reflect how people are traveling right now: more intentionally, more selectively and with a sharper eye on what truly pays off.
Related: The Biggest Travel Trend of 2026, According to the Points Guy (Exclusive)
View this post on InstagramOn the airline side, American Airlines AAdvantage earned top honors as Best U.S. Airline Loyalty Program—and its Executive Platinum tier was also named the best elite status. AAdvantage stood out for sticking with published award charts for partner flights and offering elite perks that still feel meaningful, including systemwide upgrades and premium lounge access.
Hotels reflected a similar split between scale and perks. Marriott Bonvoy took home Best Hotel Loyalty Program thanks to its massive global footprint and relatively accessible status pathways. Meanwhile, Best Hotel Elite Status went to World of Hyatt—a favorite among frequent travelers for confirmed suite upgrades, generous breakfast benefits and guaranteed late checkout.
Cruising also had a strong showing. Royal Caribbean dominated family and loyalty categories, while Best New Ocean Ship went to MSC World America, a megaship that impressed judges with its district-style layout, expansive dining lineup and over-the-top onboard attractions.
That sentiment runs through every winner this year. In a crowded travel landscape, loyalty still matters—but only when it actually delivers. And these are the brands proving that, right now, it still can.
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