As per an article from The Guardian published on January 26, 2026, Tim Richards, the chief executive of Vue, one of the most notable cinema operators in the UK, has remarked that ticket sales for Melania have been “soft” thus far. It also indicated that only one ticket had been sold for the premiere screening of the film, which is set for 3:10 pm on Friday at Vue’s Islington branch in London. However, it also mentioned that two tickets had been booked for the 6 pm show, which, to be honest, is still quite poor, even if it is an improvement over one. In other theatres, ticket sales were somewhat better. According to the article, Richards pointed out a notable reluctance from the masses for the film, with many questioning Vue’s decision to run the documentary and sending emails voicing their opinions. He stated:
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