Few rappers kicked off the 2010s with more buzz than A$AP Rocky, who along with his A$AP Mob collective swept through New York and eventually the whole country with his easy swagger, woozy beats and electric rhymes. After 2018’s lukewarmly received Testing, though, he continued to pop up on new songs here and there, but declined to release a full-length follow-up, as he pursued other ventures and started a family with pop superstar Rihanna.
Until this month. After many years of waiting, Rocky returned on Jan. 16 with his fourth official LP, Don’t Be Dumb. This week, the 15-track effort debuts atop the Billboard 200 — Rocky’s third album to reach the top spot — with 123,000 units moved, while also notching 11 tracks on the Billboard Hot 100, including three in the chart’s top 40.
How did he manage such a resounding debut after so much time off? And which 2010s rappers are we still waiting on to have a similarly big moment? Billboard staffers discuss these questions and more below.
1. A$AP Rocky’s Don’t Be Dumb debuts atop the Billboard 200, with 123,000 first-week units moved. On a scale of 1-10, how impressive a comeback performance is this for Rocky on his first new album of the 2020s?
Kyle Denis: I’ll go with an 8. Headed into release week, more than a few people doubted that Rocky would even drop the album on the announced date, let alone score a six-figure first-week total. Given that Testing couldn’t even crack 80,000 in an era that was relatively kinder to hip-hop on the Billboard 200 — as well as the eight years of false starts and the lack of true pre-release hit — Don’t Be Dumb pulled off something just short of a miracle.
Angel Diaz: I’m stuck between a 7 and an 8, so I will go with a solid 7.5. I was pleasantly surprised by how much I enjoyed the album. It was better than I expected after such a long wait, especially after the disappointment that Testing was — even if it has an all-time Rocky song on it in “Praise the Lord (Da Shine).”
Carl Lamarre: I’m conflicted because I struggle with Rocky. Three albums in 13 years — and none in the last eight — would be a career-ender for any rapper. That said, his absence didn’t mean invisibility: Dating Rihanna, headlining Rolling Loud festivals, acting alongside Denzel Washington, and strapping himself to the jetpack that is Playboi Carti kept his cultural currency intact. And it never hurts when you’re the self-anointed Fashion Killa with a slick merch bundle in tow.
Michael Saponara: 9.5. This rollout couldn’t have gone much better for Rocky. A six-figure sum in a tight race to earn his first No. 1 album in over 10 years, which comes at a time when some were counting out his commercial star power. He also earned the best streaming week of his career, which includes a staggering 78.02 million on-demand official streams from the album itself.
Andrew Unterberger: Maybe a nine? I was very ready to bet the under with Rocky, given how long it had been and how none of the advance songs from the album really seemed to catch on. But he proved me wrong with this first-week performance, and proved that he still has a built-in audience at the ready when he’s back in full effect.
2. It’s been seven years since Rocky’s last album Testing, which debuted at No. 4 on the Billboard 200 and was somewhat lukewarmly received. What’s the biggest reason he’s been able to maintain the commercial standing to still bow atop the charts like this?
Kyle Denis: In his expansion into other domains like fashion and film, he’s trained his fanbase to both bear with him through length waits and buy whatever new product he’s selling them, bet it Puma sneakers or Ray-Ban sunglasses. And it’s not like Rocky’s been completely musically absent since Testing. He scored a surprise viral hit in 2023 as a part of Clams Casino’s Imogen Heap-assisted “I Smoked Away My Brain (I’m God x Demons Mashup),” and 2024 releases like “Tailor Swif” and “Ruby Rosary” ushered him back onto the Hot 100 and into the center of the cultural conversation. It also helps that Rocky has remained a stalwart of cool for multiple generations. Obviously, his style and relationship with Rihanna give him some points in that department, but Rocky is also behind AWGE, his self-founded record label imprint that brought the world Playboi Carti, a new-age hip-hop leader with near unlimited cachet with Gen Z. Carti’s rage rap sound inspired the Atlanta rapper’s own Opium record label and collective, which boasts next-gen rap star Ken Carson, Destroy Lonely and Homixide Gang. With Carti ruling the Billboard 200 last year and touring stadiums alongside one of the biggest pop stars in the world, Rocky’s fingerprints have been all over the past eight years of music and culture.
Angel Diaz: Honestly? General curiosity, the drama between himself, Rihanna and Drake, and because Rocky has become one of the more underrated trendsetters in hip-hop. He’s never been afraid to push the envelope with his music, while also being able to maintain a distinct sound that could be heard in songs like “Stay Here 4 Life” and “Stop Snitching.” People also forget that Playboi Carti, who himself is someone the younger generation looks to when it comes to pushing the sound of rap forward, is also Rocky’s artist.
Carl Lamarre: I’ll refer back to my first answer. Despite an underwhelming release with Testing, he at least had a moment with “Praise the Lord.” Going into Don’t Be Dumb, it’s tough to predict the breakout hit, though I’m especially drawn to “Stay Here 4 Life” and “Stole Ya Flow.” Rocky stepping away from rapping didn’t mean he disappeared — he just stayed active elsewhere. And curiosity always wins. Who wouldn’t want to hear if he still has barbs for his caustic friend-turned-foe, Drake? His high-octane flow and 2013 masterwork alone keep fans wondering if he can still compete.
Michael Saponara: Rocky has long been a tastemaker and trendsetter in the worlds of music and fashion as well as other pockets of culture, when it comes to defining what’s “cool.” He’s moved into the legacy act phase of his career and it appears the 2010s rap titans are the last generation of traditional superstars with massive followings, while newer artists have more of a niche appeal. On a smaller scale, I think he gets respect from the next generation for discovering and signing Playboi Carti, who has become a king of the youth. It doesn’t hurt to be dating Rihanna either.
Andrew Unterberger: Cool really is timeless, and none of Rocky’s less-resounding commercial returns in recent years seemed to stick to him. Plus, the fact that he had gone so long without a new album allowed fans who came of age with his early projects to really miss him.
3. Don’t Be Dumb also notches Rocky’s first three top 40 hits as a lead artist on the Hot 100 since “F—kin’ Problems” with Drake, Kendrick Lamar and 2 Chainz back in 2013 with “Stay Here 4 Life” (No. 23), “Helicopter” (No. 24) and “Stole Ya Flow” (No. 33). Do any of these seem like long-lasting chart hits to you?
Kyle Denis: Woah, that stat is kind of crazy! But none of these songs feel like long-lasting chart hits to me, perhaps “Stole Ya Flow” if I had to put money on one.
Angel Diaz: As a betting man, I’ll put my money on “Stay Here 4 Life” because Brent Faiyaz sounds angelic and it’s tailor-made for radio play and to be shared on social media. I also think it’s one of the most “pop” songs on the album.
Carl Lamarre: “Stay Here 4 Life” is a calm, charming record anchored by another indelible Brent Faiyaz hook. He’s been shooting lights out on features — from Wizkid’s “Piece of My Heart” to Summer Walker’s “Number One.” Add a Rihanna cameo to the video and this one could skate deep into summer territory.
Michael Saponara: I don’t think any of the three will stick around as top 40 staples. Although Rocky and Brent Faiyaz put forth the best performance on the album with the starry six-minute expedition “Stay Here 4 Life” — so if I were to make a bet, my eggs would be in that basket.
Andrew Unterberger: Honestly, all three have a chance: “Helicopter” feels the most live-moment-friendly, “Flow” has the most explosive lyrics, and “Stay” just feels like the fullest and most satisfying song. My first instinct was to say “Helicopter” as an immediate turn-up fixture, but if radio sinks its teeth into “Stay,” all bets are off.
4. Because he emerged with so much fanfare near the beginning of the 2010s, Rocky can feel particularly culturally emblematic of that decade. How good a job do you think this album does of re-introducing him and bringing him into the 2020s?
Kyle Denis: I think he could have done a better job introducing himself as a guy who can crank out bonafide hip-hop hits, but that’s not really ever been Rocky’s game. What Don’t Be Dumb does effectively, however, is reestablish Rocky’s auteur-ish tendencies for 2020s hip-hop, drawing throughline between his mixtape days and the raucous, rage-minded sounds that course through much of contemporary rap.
Angel Diaz: I think it does a great job. He debuted at No. 1 and I think a handful of songs will have some legs. It also helps that he takes his visuals seriously, so I’m sure we’ll be getting at least another cool music video or two. Rocky was headlining shows the last two or three years with no new music, and people still mobbed out to the hits. I’m sure the Don’t Be Dumb tour will do just fine.
Carl Lamarre: I still miss that Yams and Clams Casino sound that defined his early 2010s run, but Rocky’s rapping on Don’t Be Dumb is solid. Anyone who buried him over a perceived lack of hunger or his MIA status should reconsider after this project.
Michael Saponara: Rocky injected his tastemaking magic into Don’t Be Dumb, which finds him experimenting with futuristic sounds, pitching his flows and twisting melodies while still putting his rapping on display with a range of special guests. Admittedly, the pair of previously-released singles were underwhelming to me, so my expectations were initially tempered — but he over-delivered with DBD, and erased any doubts and frustrations that came with the delays of a seven-plus year wait following TESTING.
Andrew Unterberger: Better than I expected, for sure. Much as I enjoyed a lot of Rocky’s 2010s material, his inability to really connect with any of his features or one-off releases in the past half-decade made me think that maybe his moment had come and gone a little. But this album certainly doesn’t feel behind the times; it actually feels pretty on point for what a big rap album in 2025 should sound like, without particularly feeling like it’s chasing anything. 5. Now that Rocky has returned fairly triumphantly, who’s another mostly-2010s rapper who you’d like to see make a big chart splash with a 2026 album?
Kyle Denis: We’re almost 15 years removed from Travis Porter’s From Day 1 — one of the greatest party rap albums of all time — so I’d love to see the ATL trio have a chart comeback in 2026.
Angel Diaz: This is such an interesting question, and I can maybe want Big Sean or Rick Ross to return to form because it would make for a cool story, but in my heart of hearts, I’ve really just been waiting around for a Ratking comeback. I’ll also root for Offset and Quavo to make a tape together. I think that will chart just off curiosity alone.
Carl Lamarre: Wale is a sneaky pick for me. After an acclaimed comeback album in 2025, he’s more than capable of landing another Hot 100 hit. “On Chill” came out of nowhere in 2019 and nearly cracked the top 20. Whether he drops a deluxe or pushes “Watching Us” with Leon Thomas as the next single, I hope the momentum from last year doesn’t slow down.
Michael Saponara: Big Sean.
Andrew Unterberger: How about Rocky’s old A$AP Mob-mate Ferg — a pretty major hitmaker in his own right for most of the 2010s? It’s about time for a revival moment of some kind.
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