Cut to year 2026, and the media rights behind the iconic brand have now been acquired by an IP holding company and production firm, with the "vision of building an animated feature film or animated series," Variety reports.
For those not familiar, Chia Pets are household figures on which chia sprouts are applied, causing them to grow to resemble fur or hair. They debuted in 1977 and became a pop culture sensation in the '80s, courtesy of their iconic TV commercials and accompanying theme song, as Variety also noted on Wednesday, Jan. 28. Check out a vintage ad below.
“For over 40 years, Chia Pet has remained one of the most recognizable brand icons in pop culture history,” Joel Weinshanker, CEO of Chia Pet brand owner Ad Populum, said in a statement, per the magazine. “I’m excited to work with a team that understands both its legacy and its potential for the future.”
On a similar note, other throwback products also making headlines these days. Take Furbies, for instance, which are getting the K-Pop treatment. In July, Hasbro will release KPop Demon Hunters-themed Furbies for fans of the Oscar-nominated Netflix film.
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