To interview Benson Boone is to discuss backflipping, at least for part of the conversation. The Gen-Z pop star has somersaulted through the air during so many performances — many of which were televised live, like the 2025 Grammys — that it’s become impossible not to ask him about it.
But seriously: Is he ever nervous he won’t land one someday? “Honestly, no,” Boone tells Billboard on a Zoom call from Los Angeles with a laugh. “I just know it’s [always] gonna go well. I have an extreme confidence onstage. To me, it’s just not even an option for it to not go well … I don’t think about it.”
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If only the same could be said for his scene partner in Instacart’s new Super Bowl campaign. In the 30-second spot airing during the first quarter of the Big Game on Feb. 8 — and in a 2.5-minute director’s cut by Spike Jonze, which dropped Wednesday (Jan. 28) — unexpected pairing Boone and Ben Stiller star as a vaguely European, 1980s sibling musical duo, whose rivalry ultimately leads to disaster during their performance of a song about Instacart’s banana-delivering capabilities. Jealous of his “little brother’s” agility, Stiller attempts a flip from a high-rise platform during the number — and promptly crashes headfirst into the drum set below.
“I was really impressed by him the whole day,” Boone recalls of shooting with the Zoolander star. “I’ve obviously grown up watching his movies and observing his acting skills … It was so fun doing that with him, and he’s so good at just keeping up with literally anything. Spike would just be like, ‘All right, you two, you got 10 minutes. Show me what you got.’ And we would just start ripping.”
Boone says he wasn’t nervous at all to act alongside the comedy legend, the confidence he has with backflipping in front of crowds clearly extending to his Super Bowl ad debut. The star tells Billboard that much of the dialogue in the two teasers Instacart released ahead of the official commercial were improvised between himself and Stiller — a skill he says he cultivated by “always doing weird accents and bits” with friends and family growing up.
“I think [Ben] was genuinely surprised at the fact that I could keep up with him,” Boone says. “I’m just a very expressive person … I’ve always wanted to do something with acting. The last couple years have been tough, because I haven’t had a ton of time to put my focuses on that, but going forward, I would love to do more acting and take classes.”
Right now, he’s focused on readjusting to normal life after spending last fall on a 50-date arena tour of North America and Europe in support of 2025 sophomore album American Heart, which debuted at No. 2 on the Billboard 200. He says that “relearning how to be self reliant” off the road and enjoy simple, everyday things is inspiring him most as he gets started crafting his next LP — and as far as dream collaborators go in the future, he says Olivia Rodrigo is “exceptional … one of the greatest artists of our time.”
He’s also enjoying all of those Harry Styles memes. When the One Direction alum started teasing his musical comeback earlier in January, the internet was full of jokes that Boone — who has drawn comparisons to Styles throughout his career — would no longer be the No. 1 brown-haired pop boy. (And after fans discovered how pricey the tickets for the “As It Was” singer’s upcoming tour are, the tone shifted to people saying they’d simply go see a Boone concert “instead.”)
“I think it is so funny,” Boone says with a laugh before joking that he’s down to give Styles “a lesson or two” on how to backflip for real after seeing Styles’ stunt-filled “Aperture” music video.
“Honestly, watching people’s memes, I think people on the internet are so funny,” he continues. “But no, a lot of people actually have been texting me and checking up, and they’re like, ‘Are you OK? I’ve been seeing all the Harry Styles memes.’ And I really love it. I very much enjoy watching them.”
As for the item he’s been ordering most frequently on Instacart during his time off? “Fruit snacks, easily,” he says without a second’s hesitation. “When I’m in the studio, I’ll eat, like, 20 a day … and Martinelli’s apple juice.”
He then adds, “That sounds like a 5-year-old’s diet.”
Watch the director’s cut of Instacart’s commercial starring Boone and Stiller below.
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