New EMARKETER Research Finds Nearly 80% of Marketers Ready to Increase CTV Spend as Key Innovations Take Shape ...Middle East

Report commissioned by Olyzon highlights how CTV spend unlocks in 2026 NEW YORK and PARIS, Jan. 28, 2026 /PRNewswire/ -- Olyzon — The Agentic Decisioning Layer for TV advertising, today announced new research from EMARKETER, conducted in partnership with Olyzon, showing that Connected TV...

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