Kendall Jenner Is Back in a Major Commercial — Nearly 9 Years After Pepsi ...Saudi Arabia

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Until now.

According to the press release, the reality TV star "leans into the long-running internet joke that any basketball player who gets close to her is subject to ...consequences.” Built on viral moments, internet lore, and years of fan theories, the curse theory suggests that athletes who date Kardashian-Jenner women mysteriously suffer career declines. 

"Any basketball player who dates me kind of hits a rough patch," Jenner says in the commercial. "While the world's been talking about it, I've been betting on it. How else do you think I can afford all this... modeling!?" 

The final flex comes aboard a private jet. “Thanks, boyfriend number three,” Jenner says as she prepares to head to San Francisco for the Super Bowl. Then comes the pivot: after years of allegedly “cursing” basketball players, she’s ready to bet on something new. Football players.

While the fashion icon never calls out any of her former partners by name, the references aren’t random. Over the years, she has publicly dated several NBA players, including Jordan Clarkson, Blake Griffin, Ben Simmons, and Devin Booker. Each relationship unfolded under intense scrutiny, often accompanied by online commentary linking on-court struggles to off-court romance.

Back in April 2017, Pepsi released a glossy protest-themed commercial starring Jenner that showed her stepping away from a photo shoot, joining a feel-good street march, and seemingly easing tension with police by handing an officer a can of Pepsi, a moment the ad framed as instantly unifying. 

People are outraged by this @pepsi ad starring @KendallJenner — here's how the company responded pic.twitter.com/0eMxKljS0V

— Business Insider (@BusinessInsider) April 5, 2017

Critics quickly slammed the spot as tone-deaf and exploitative, arguing it flattened real-world protest movements and police violence into a soda-commercial vibe. The backlash was swift, with widespread commentary pointing out how closely the imagery resembled real protest photos, and public figures like Bernice King, Martin Luther King Jr.’s daughter, openly mocking the concept online.

If only Daddy would have known about the power of #Pepsi. pic.twitter.com/FA6JPrY72V

— Be A King (@BerniceKing) April 5, 2017

Pepsi moved fast. Within about a day, the company pulled the ad and issued an apology saying it had “missed the mark,” adding that it never intended to make light of serious issues and was halting any further rollout. The brand also apologized for “putting Kendall Jenner in this position,” an unusually direct acknowledgment of how central she had become to the controversy.

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