Cheez-It is known for its iconic red boxes, which proudly show off the fan-favorite cheese cracker front and center. But the original Cheez-It is getting a new look, one that features six-time NBA all-star Jimmy Butler on the front as part of a new limited-edition collector's box.
Cheez-It's Limited-Edition Collector's Box Featuring NBA Star Jimmy Butler Is Heading Out With a Nationwide Sweepstakes
According to Tuesday's press release, the 36-year-old basketball player's likeness will only be featured on boxes of classic Cheez-It crackers, which is said to be Butler's favorite off-the-court snack. So the rest of Cheez-It's many fun flavors will look the same as they typically do.
"I've always believed in being 100% real and my authentic self," Butler shared. "Cheez-It Original is my go-to snack off the court, so teaming up with Cheez-It to create my own box was a natural way to put a stamp on something I already love and help celebrate the game and the fans who make basketball culture what it is."
Cheez-It Original: Jimmy Butler collector's box, "starting lineup" bundle.Cheez-It
And because Cheez-It knows fans love Butler just as much as they love its crackers, the company has put together a few extras for an exclusive number of fans, including an entire "Starting Lineup" of his favorite things. Featured in the "biggest superfan" package are a 12.4-ounce box of the original Cheez-It crackers featuring Butler and an 8.8-ounce bag of his BIGFACE Coffee Doublestar whole bean coffee, which is said to blend "bold and fruity notes in perfect harmony."
@jimmybutler♬ original sound - JimmyButler
Jimmy's Startling Lineup is available exclusively via the Cheez-It shop ($30) for as long as supplies last.
Here's how it works:
Buy one or more qualifying Cheez-It (6-ounce or larger) products, including any flavor of new Cheez-It Crunch bag between Monday, Jan. 12 to Thursday, April 30.Upload a photo of your reciept. Five contestants will be selected as grand prize winners, another 200 score the custom jerseys.Next: Oreo’s New Cookies Are ‘Stuf of Legends’
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