It's been nearly five years since Apple released the first—and only—AirTag, but that's not necessarily a surprise: These trackers aren't really the kind of product you expect to update every year or two. Unlike an iPhone, which gets new processors, cameras, and other hardware features every year, AirTags just ... track your stuff. The only thing that needs replacing annually are their batteries; otherwise, they do exactly what you expect them to.
Apple isn't really calling this new AirTag anything in particular: It's still just AirTag. I'm a bit surprised, since, even if Apple replaces the existing AirTag with this one, they'll have a difficult time distinguishing between the first and second gen models.
If you have an Apple Watch Series 9 or Apple Watch Ultra 2, the new AirTag marks the first time you'll be able to use Precision Finding. I'm not sure that's worth the upgrade, since you can always use Precision Finding with your iPhone, but it's certainly a nice perk if you happen to own one of these watches.
What isn't new with the latest AirTag
That's about all the updates Apple added to this newest AirTag—though you wouldn't know it from the press release. Apple sprinkles in existing AirTag features that might make you think they're fresh, but, really, these are just core features of all AirTags, both new and old.
The new AirTag also carries over the same privacy and security features as the previous model. No data is stored on device, and all Find My communications are end-to-end encrypted. Whether you have this AirTag or the first, Apple can't see your AirTag, or any devices that connected it to the Find My network.
How much does the latest AirTag cost?
Apple also didn't change the price of the second-gen AirTag. One of these trackers runs you $29, while a four pack costs $99—a small savings if you want to buy that many. Unless you really need the newest ones, however, you might want to consider the previous gen, since you can pick up a four-pack for $69.99 on Amazon right now.
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