The latest KFC drop has social media doing that familiar mix of confusion, curiosity, and mild excitement. Comments range from "I don't know how to feel" to "this strange stuff is right up my alley," which is usually a sign that something truly unexpected has entered the chat. And while no one seems entirely sure what to expect, plenty of people are admitting they'd try it at least once, if only for the experience.
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A Candy Collab No One Saw Coming
View this post on InstagramThe duo is releasing Colonel's Favorite Jelly Beans, a trio of flavors inspired by KFC's iconic menu. Instead of fruity or sugary classics, these jelly beans aim to capture savory comfort food vibes in candy form, which is exactly why people are both intrigued and mildly alarmed.
Right now, the jelly beans are available online through Amazon and FrankfordCandy.com, with plans to roll out in stores soon. Early buzz suggests they're timed around Easter, when jelly beans traditionally dominate store shelves, though they're already popping up earlier than expected.
Why This Is So Weird It Might Work
On paper, savory jelly beans sound like a prank. In practice, novelty candy has a long history of succeeding precisely because it's unexpected.
For KFC, the collab feels like a playful extension of its brand rather than a serious attempt to reinvent candy. It's weird, it's bold, and it doesn't take itself too seriously, which is likely the point.
Related: Butterfinger's Newest Collab Has Fans Breaking Their New Year's Resolutions: 'OMG Need to Try'
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