Santa Clara Mayor Lisa Gillmor knows it’s not just luck that her city will be the first to host a Super Bowl and the World Cup in the same year.
A decade ago, the Silicon Valley enclave of just 130,000 residents hosted its first major event at a two-year-old Levi’s Stadium. Super Bowl 50 brought more than 70,000 fans to Santa Clara, and 112 million viewers tuned in from their homes to watch the NFL’s crown jewel.
Now, the city will do it again, only this time it will be bigger, better and happen twice, Gillmor said before city officials raised the Super Bowl LX flag alongside the city’s own emblem at Levi’s Stadium on Thursday afternoon.
“That’s what happens when a community builds something extraordinary together,” the mayor said. “When the NFL and FIFA choose a host city, they’re looking at whether an entire city can flawlessly execute under the brightest global spotlight. Can you handle unprecedented crowds, keep everyone safe and create an unforgettable experience? The answer for Santa Clara is yes.”
The flag raising kicked off Santa Clara’s yearlong campaign “Where the Mission Meets the Moment” that the city hopes will rally pride among its residents as it hosts the Super Bowl on Feb. 8 and six World Cup matches in June and July.
NFL Hall of Fame quarterback Steve Young signs autographs to guests after speaking during a ceremonial flag raising to kick off both Super Bowl LX and FIFA World Cup matches at Levi’s Stadium in Santa Clara, Calif., on Thursday, Jan. 22, 2026. The event featured city officials and members of the Bay Area Host Committee delivering remarks as the Super Bowl LX Roman numerals were displayed. (Ray Chavez/Bay Area News Group)Santa Clara city offcials and guests attended a ceremonial flag raising to kick off both Super Bowl LX and FIFA World Cup matches at Levi’s Stadium in Santa Clara, Calif., on Thursday, Jan. 22, 2026. The event featured city officials and members of the Bay Area Host Committee delivering remarks as the Super Bowl LX Roman numerals were displayed. (Ray Chavez/Bay Area News Group)Santa Clara Mayor Lisa Gillmor speaks during a ceremonial flag raising to kick off both Super Bowl LX and FIFA World Cup matches at Levi’s Stadium in Santa Clara, Calif., on Thursday, Jan. 22, 2026. The event featured city officials and members of the Bay Area Host Committee delivering remarks as the Super Bowl LX Roman numerals were displayed. (Ray Chavez/Bay Area News Group)Hall of Fame quarterback Steve Young speaks during a ceremonial flag raising to kick off both Super Bowl LX and FIFA World Cup matches at Levi’s Stadium in Santa Clara, Calif., on Thursday, Jan. 22, 2026. The event featured city officials and members of the Bay Area Host Committee delivering remarks as the Super Bowl LX Roman numerals were displayed. (Ray Chavez/Bay Area News Group)Workers install a Super Bowl LX Roman numeral banner on one of the large tents set up in the parking lot for the upcoming Super Bowl at Levi’s Stadium in Santa Clara, Calif., on Thursday, Jan. 22, 2026. (Ray Chavez/Bay Area News Group)Santa Clara Councilmember Raj Chahal, left, Mayor Lisa Gillmor, Vice Mayor Albert Gonzalez, and City Manager Jovan Grogan take part in a ceremonial flag raising to kick off both Super Bowl LX and FIFA World Cup matches at Levi’s Stadium in Santa Clara, Calif., on Thursday, Jan. 22, 2026. The event featured city officials and members of the Bay Area Host Committee delivering remarks as the Super Bowl LX Roman numerals were displayed. (Ray Chavez/Bay Area News Group)Bay Area Host Committee CEO Zaileen Janmohamed speaks during a ceremonial flag raising to kick off both Super Bowl LX and FIFA World Cup matches at Levi’s Stadium in Santa Clara, Calif., on Thursday, Jan. 22, 2026. The event featured city officials and members of the Bay Area Host Committee delivering remarks as the Super Bowl LX Roman numerals were displayed. (Ray Chavez/Bay Area News Group)Santa Clara City Manager Jovan Grogan speaks during a ceremonial flag raising to kick off both Super Bowl LX and FIFA World Cup matches at Levi’s Stadium in Santa Clara, Calif., on Thursday, Jan. 22, 2026. The event featured city officials and members of the Bay Area Host Committee delivering remarks as the Super Bowl LX Roman numerals were displayed. (Ray Chavez/Bay Area News Group)Show Caption1 of 8NFL Hall of Fame quarterback Steve Young signs autographs to guests after speaking during a ceremonial flag raising to kick off both Super Bowl LX and FIFA World Cup matches at Levi’s Stadium in Santa Clara, Calif., on Thursday, Jan. 22, 2026. The event featured city officials and members of the Bay Area Host Committee delivering remarks as the Super Bowl LX Roman numerals were displayed. (Ray Chavez/Bay Area News Group)Expand
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