If you've ever given Amazon Prime Video a cursory glance, you may have noticed that it's missing something rather important.
The question is: could that be about to change?
It follows Golden Globe-nominated miniseries The Girlfriend, released mere months earlier, which charted the delirious feud between a protective mother and her son's mysterious new partner.
The Girlfriend’s co-lead Cherry (Olivia Cooke) and Steal’s protagonist Zara (Turner) are both young women from working-class homes, marred by absent or abusive fathers and strained relationships with their world-weary mothers.
Despite the questionable morals that Cherry and Zara exhibit, these tenacious underdogs remain at least partly sympathetic as they fight for a secure foothold in a world stacked against them.
It's an ironic target for a company whose founder is one of the world's wealthiest men, with a personal fortune that would dwarf the most moneyed characters in The Girlfriend, Steal and Malice combined.
Suffice it to say, they aren't revolutionary or particularly ambitious. Nevertheless, such watchable mystery thrillers are a sturdy foundation to build on as Amazon Prime Video executives attempt to revitalise their UK scripted output (as reported by Ankler).
These bread and butter projects might be enough to draw a healthy crowd. They could even pick up the odd award nomination, like The Girlfriend, although I suspect that was largely out of respect for director and star Robin Wright.
The fun-but-frivolous drama wasn't a frontrunner in either of its categories, nor did it turbocharge conversation on a mass scale like fellow miniseries Adolescence – which Amazon Prime Video infamously passed on.
All this to say that, if the streamer truly wants competitive British drama, it isn't enough to simply cut and paste a recognisable Brit into a broadly enjoyable thriller – be it Cooke, Turner, Martin Compston (Fear) or Jenna Coleman (Wilderness).
There are promising signs that the UK counterparts could yet follow suit, with Bait – a meta comedy-drama starring Riz Ahmed as an actor up for Bond – and the highly publicised Tomb Raider reboot from Phoebe Waller-Bridge coming down the pipeline.
Waller-Bridge's return with Tomb Raider – now filming here in England with Steal's own Sophie Turner – could well be her answer to Donald Glover's Mr & Mrs Smith (a project she dropped out of midway through development).
But even if they can simply make people sit up and notice Prime UK's originals, that will be more than many were doing before.
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