It's easy to forget that H&M has a home section. I'm so used to thinking of it as the place to grab a last-minute outfit or a trend-forward sweater that the home collection quietly flies under the radar. But every once in a while, you click over to H&M Home, or wander past it in-store, and realize they're actually crushing it. Like, why is this tableware so chic? Why does this rug look like it belongs in a cool design shop instead of a fast-fashion retailer?
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Let's dive deeper into the Checked Cotton Rug, which comes in a brown-and-beige checkerboard colorway. It's available in a five-by-seven size, making it perfect for a small-to-medium room when you want to make a clear division between areas.
Checked Cotton Rug, $150.29 (originally $199) at H&M
H&M
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Now, if you ask me, H&M's Checked Rug looks nearly identical to Layered's The Sicilian Jute Rug, which costs $1,010 for a comparable size (Layered's is five feet and 11 inches by eight feet and 10 inches, so about a foot larger). That's nearly seven times the price of the H&M version.
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