Beer brands, especially, have always been weirdly good at this. Think about Spuds MacKenzie in the '80s—that party-loving dog was everywhere. Or the Most Interesting Man in the World for Dos Equis in the early 2000s, delivering lines that instantly became catchphrases. Those campaigns didn't just sell beer; they created characters people actually talked about, referenced, and joked about long after the commercials stopped airing. And the latter of the two characters just mentioned is making a comeback for Dos Equis.
After nearly 10 years off our screens, Dos Equis is reviving The Most Interesting Man in the World, who is once again played by actor Jonathan Goldsmith. Also back? His iconic "Stay Thirsty, My Friends" sign-off. The comeback kicks off with a new commercial airing during Monday night's college football championship.
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What Fans Are Saying
"The last 10 years really have been the darkest timeline," wrote one fan in the YouTube comments. "At least he's returned!"
Goldsmith hasn't completely disappeared from our screens since 2016. He appeared on a 2023 episode of Grey's Anatomy and had a role in 2018's Mamma Mia! Here We Go Again. But Goldsmith enjoyed an illustrious career even before he became Dos Equis' Most Interesting Man, with a lengthy resume that included roles on Dallas, Murder, She Wrote, and General Hospital, among many others.
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