Organizers say the four-day event is one of the largest of its kind in the state and expect between 30,000 and 40,000 people to attend.
The expo brings together not only local businesses but vendors from around the world.
One vendor drawing attention is Perseverance Sportfishing from the Bay Area, which is showcasing its newest sportfishing boat. Co-owner Mel Weidner says the goal is to give customers a premium fishing experience with flexibility and safety.
Nearby, Lester's Marine Gear from Oregon City is introducing attendees to crabbing, displaying the crab pots the company is known for and encouraging newcomers to try the activity.
Organizers say the focus of the expo is making outdoor recreation accessible and welcoming for everyone.
For first-time attendees like Katherine Wood, the expo highlights just how fortunate Northern Californians are to enjoy outdoor activities year-round.
The International Sportsmen's Expo runs through Sunday at Cal Expo. Tickets are $20, with free admission for military members and children 15 and under.
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