Gen Alpha Consumers Value Safety and Kindness Over Fame and Popularity, UCLA Study Finds ...Middle East

Young people are more focused on safety, kindness and self-acceptance than fame and popularity, according to new research from the Center for Scholars & Storytellers at UCLA. Published Jan. 14, the full report examines at how people aged 10 to 24 rank the importance of 14 priorities, ranging from “to look good” to “change the […]

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