LIV Golf star Bryson DeChambeau has signed a deal to partner with Kalshi and thus becomes the first athlete to do so.
Throughout the 2026 LIV Golf season, DeChambeau will feature in television adverts, social media campaigns and other promotional activities during his partnership with the prediction market.
We've signed 2x Major Champion Bryson DeChambeau as our first athlete and ambassador
Bryson's content will integrate Kalshi markets to his audience of millions in an industry first partnership pic.twitter.com/pOMiOSqNvK
— Kalshi (@Kalshi) January 14, 2026
Despite LIV Golf posting losses of nearly $500 million last season, announcing a partnership with DeChambeau could turn out to be a strategic move for Kalshi.
The American is a two-time major winner (2020 and 2024 US Open titles) and has been with LIV since the inaugural season in 2022.
With over four million followers on Instagram, the golfer is certainly the most attractive prospect on the Saudi-funded golf league.
Bryson DeChambeau announces his partnership with Kalshi, becoming the first athlete to work with the prediction market during the 2026 LIV Golf season. Credit: Instagram / Bryson DeChambeau“Kalshi is building something completely different,” said the Crushers GC captain following the announcement.
“As the world’s largest prediction market and one of the fastest growing companies in the world, Kalshi is creating a fun and more engaging experience for people to predict and forecast the future.”
DeChambeau may be the first individual athlete to partner with Kalshi, but several American sports teams have announced deals with prediction markets lately
Predication markets make move into American sports
Just before Christmas, Kalshi announced that they had sealed a partnership with NHL team the Chicago Blackhawks.
This was the first deal made between Kalshi and a professional sports team from North America, but others have followed suit.
A few months prior, the NHL announced that Kalshi and Polymarket were to become the official prediction market partners of the league.
Earlier this year, Polymarket followed Kalshi’s lead and secured an official partnership with the New York Rangers.
As such, the company is now the Official Prediction Market Partner of the NHL side.
“This is a landmark partnership for the Rangers in this new and exciting category, and Polymarket is the perfect fit as one of the most reliable and forward-thinking prediction market operators,” said Jamaal Lesane, Chief Operating Officer, MSG Sports.
“Polymarket becomes not just an Official Partner of the Rangers, but they will also be involved across digital channels, fan activations and promotions at Rangers games.”
With DeChambeau making history as the first individual athlete to partner with Kalshi, expect many more to be announced in the near future.
Featured Image: Kalshi via X
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